A guide to using hyperlinks and email addresses.
Customers with accessibility requirements may use a screen reader which means that they listen to a link text. To assist these customers:
- link copy should be contextual
- avoid duplicating link text within the same page
- avoid using full URLs.
Note: External links should open in a new tab while internal links and PDFs should open in the same tab – exceptions for secure environment.
FOR EXAMPLE:
Do: Download our First Home Buyers Guide
Don't: Download our First Home Buyers Guide
Do: For more information, see our Online Banking Terms & Conditions
Don't: For more information, see our Online Banking Terms & Conditions
Never use ‘click here' – and avoid generic CTAs such as 'Find out more', ‘Learn more’, etc. – as these don’t meet our Accessibility & Inclusion requirements. Instead, try describing what the link would do.
FOR EXAMPLE:
Do: See our range of credit cards
Don't: Click here for more information on our range of credit cards
Email addresses are lower-case without a full stop.
Westpac URLs don’t include ‘https://’ or ‘www.’ but external websites must include ‘www.’, e.g. www.ato.gov.au
FOR EXAMPLE:
johnsmith@westpac.com.au
westpac.com.au/westpacapp
Note: Don’t end a URL with a full stop or forward slash.