A guide to writing for an inclusive audience.
Avoid being gender specific where possible.
FOR EXAMPLE:
Do: Tradesperson, Tradie
Don't: Tradesman
When referring to First Nations people, use:
- First Nations
- First people
- Aboriginal and Torres Strait Islander(s)
FOR EXAMPLE:
We offer various career opportunities for Aboriginal and Torres Strait Islanders to help them prosper and grow.
Note: Don’t use ‘Indigenous’ as it can be considered offensive; but it may be used when referring to programs or business names and units.
Avoid defining people by their disability and aim for positive language.
FOR EXAMPLE:
Do: People with impaired vision
Don't: Blind people
Note: Refer to the Accessibility GEL Principles for more information on designing for an inclusive audience.
Try to keep holidays agnostic where possible.
For example:
FOR EXAMPLE:
Do: festive season, holiday season
Do: Lunar New Year
Don't: Chinese New Year
Note: ‘Christmas’ can be used in mass comms but not personalised comms.